Welcome to the Jamison Communications blog, Jam Session!
What to Expect from Our Jam Sessions
Marketing isn’t optional; it’s the backbone of business. No matter your budget, the key is knowing how to make every dollar work harder. We’ll show you how to maximize your spend, measure what matters, and build a strategy that drives results for your business.
In each Jam Session, we will cut through the noise and trends to show you what really works in marketing, and why having a professional on your side makes all the difference. You’ll get straight talk, proven strategies, and insights you won’t find on a DIY blog.
'Tis the Season for Strategy: How to Keep Your Brand Engaging Through the Holidays
'Tis the Season for Strategy: How to Keep Your Brand Engaging Through the Holidays
Show some personality. People scroll past perfect. They stop for personality. If your posts sound like a press release, it’s time to loosen up. Write the way you talk. Add a little humor. Share behind-the-scenes moments or what inspires your team. When your audience feels like they’re hearing from a real person, they’re more likely to engage.
How to Handle an Unhappy Customer or Client
When a client or customer is upset, what they want most is to be heard. Don’t interrupt. Don’t jump to defend yourself. Let them talk it out. Your brand reputation is everything.
Coffee, Calendars, and Chaos: Inside the Life of an Overachieving Working Mom
Being a working mom means wearing every hat, sometimes all before 8 a.m. You’re managing deadlines, school schedules, dinner plans, and the mental checklist that never ends. For me, that checklist got even longer when I left the corporate world to start my own communications agency. I traded structure for flexibility, and a whole new kind of chaos. But it was life-changing. Now my days are a mix of client calls, college visits, and making time for my marriage somewhere in between.
The phrase “work-life balance” sounds nice, but most days, it feels more like “work-life juggling.” What is balance… I am not sure I have found it yet, but I am much closer to it than before. Before we dive into what that really looks like, let’s start with a quick look at the numbers.
Where to Start When You Plan Your New Year’s E-Commerce Strategy
Where to Start When You Plan Your New Year’s E-Commerce Strategy: If Q4 is the sprint, Q1 is the strategy. It’s never too early for you to start planning!
How a Back-to-School Mindset Changes Spending Habits (and How You Can Meet Customers Where They Are)
Meet your audience where they’re at. Simplify their choices, speak to their new priorities, ride the energy of the seasons changing.
Beyond Likes: How to Create Social Media That Delivers Real Value
Authenticity Wins Every Time. When you create content that is real, clear, and intentional, your audience notices. They’ll trust you, engage with you, and do business with you.
Is Hiring a Communications Pro Worth It?(Spoiler: Yes.)
Is Hiring a Communications Pro Worth It? (Spoiler: Yes.)
Let’s get straight to it. Yes, hiring a communications professional is undoubtedly worth it.
If you’re still undecided, or if you need some reassurance to convince your boss, board, or budget, let me break it down…
Not Every Trend Is Your Trend: How to Stay Authentic on Social Media Without Chasing the Hype
Just because it’s trending doesn’t mean it belongs in your content strategy. Here’s why chasing every viral moment can actually hurt your brand—and what to do instead.
How Summer Seasonality Disrupts Buyer Behavior—and What E-Commerce Brands Can Do About It
For e-commerce brands, this seasonal shakeup means one thing: adapt fast or risk losing relevance. Here’s how to stay visible, valuable, and profitable during the summer slowdown. Don’t fade into the background; use these tips to reengage.
In Today’s Crowded Market, Strategy Isn’t a Luxury — It’s Survival.
The marketplace is loud. If you sound like everyone else, you’ll get lost in the noise. Your brand’s voice isn’t just about what you say — it’s about how you say it. What is your marketing plan, and does it measure up to today’s market and customer needs?
What Does Your Brand Identity Say About You?
Brand confusion, always something you want to avoid. Branding your business is an important decision and one you should not rush through. Your brand is here to solve a problem and how you communicate that is what drives you straight to the top of the list. Overwhelmed? We can help!
Get More Customers By Being More Authentic
When it comes to your brand, be authentic, it always pays off.
Having Experience Still Matters
Some of the things I see on social media in regards to “marketing” are confusing and definitely make me say, WHAT? Do your research before you hire a marketing professional, it’s crucial to your bottom line.
A New Year Always Offers A Clean Slate
I love the beginning of a new year. For me, it’s not about leaving a bad year behind, making a ton of resolutions to “change” something or really doing anything much different from the year before. It is, however, a time for fresh perspective, a clean slate and an opportunity to get organized and energized.
