Founder’s 2025 Recap

Thank You!

Wow, 2025 was truly one for the books. As a new year begins, it brings with it the promise of a clean slate and endless possibilities, and this year feels especially meaningful.

Whether you are a client, past colleague, social media follower, personal friend, or a member of my family, I am genuinely grateful you are here and part of the journey.

As I prepare my daughter to leave for college next year, I realized that strengthening and expanding my business would keep me focused, inspired, and grounded during a significant life transition. Building Jamison Communications became both a professional goal and a personal anchor, and that intention shaped everything I did in 2025.

Over the past five years, Jamison Communications has continued to grow and evolve. 2025 was no exception. Client projects allowed me to travel across the United States and into new countries, meet incredible people, and work on projects that challenged my team both creatively and strategically. “Pinch me” was a common theme of the year.

Adapting Strategy in a Shifting Market

When 2025 began, my team set out with a clear vision for our clients. We planned campaigns that would be highly engaging, strategically sharp, and deliver strong conversion rates, aligned with the effort and investment behind them. But as January passed, and then February, a different reality emerged. Consumer purchasing behavior was noticeably down, and the trend pointed toward a more conservative, or perhaps more accurately, hesitant mindset. We pivoted quickly.

Clients pursued ambitious sales goals for 2025 amid a shifting political climate, tariffs, and growing consumer hesitation. This prompted a strategic reset focused on understanding consumer needs and the challenges they faced. We evaluated the entire customer journey, from paid media to website interactions and social channel content, to commercial messaging and customer service responses, to ensure each brand clearly communicated its value. This approach became the foundation for the campaigns we launched throughout the year.

We implemented consistent communication across multiple channels that positioned clients as problem-solvers and industry leaders, while adding promotions and rewards wherever possible to deliver greater value to consumers. Social listening became a key part of our daily strategy, providing insights into consumer behavior and sentiment. What did we learn? In a noisy and distracted marketplace, it’s not enough to participate; you have to meet your audience where they are. As we implemented changes, traffic and conversion picked up.

The Year of Travel

2025 was a record-breaking year for travel, taking me from coast to coast and everywhere in between to support our clients. I became an expert packer, time manager, and multitasker. Early mornings in airports were spent writing strategy plans and developing content, client calls happened on set while staging scenes and reviewing shots, and meetings took place from the back of Ubers. Somehow, it all worked.

Travel is not a badge of honor; it’s a door opener. Clients know that JamCom will go wherever needed to support them, and this year Jamison Communications joined clients in California, Las Vegas, Atlanta, Boston, Vancouver, New York, North Carolina, and all across Ohio.

I’m looking forward to cashing in on all those Amex and Delta points!

While Jamison Communications is based in Ohio, the majority of our clients are not, and we maintain the same level of collaboration, productivity, and results as if I were working alongside them in person. As 2026 begins, I’m already scheduled to visit New York, Atlanta, and North Carolina, and I can’t wait to see the new opportunities and partnerships 2026 will bring.

Highlights from a Defining Year

Jamison Communications had the privilege of being part of some truly exciting projects and events this year. Highlights include attending SEMA in Las Vegas with Malco Automotive, participating in an all-agency Summit with Team Malco and their entire worldwide support teams, executing multiple BIKE photo shoots, including several with model Alex Bordyukov from The Bachelorette, and photographer extraordinaire (and friend!) Jamie Mann.

We also supported an international television show set to launch in 2026 through product placement and sponsorship, and we wrote and produced commercial scripts for one of the country's most competitive legal markets, including a shoot that quite literally had us suspended (or at least felt like it) above the highway.

Beyond these moments, we partnered with new clients to develop brand standards, logos, and brand guidelines in industries new to us, and we guided marketing strategy for growing startups. And perhaps the most exciting milestone of all, Jamison Communications became a shareholder of BIKE Athletic. After five years of dedication, creativity, and hard work, investing in a brand we’ve poured so much passion into felt like a natural next step. Jami and I will be besties for life!

How the hell will 2026 top it all?

Lessons Learned

I’ve learned that the faster I can pivot, adapt to last-minute changes, and remain flexible in response to market conditions, the stronger the results are. Change is constant, and many factors are beyond our control. However, when we relinquish that control to a qualified, talented, and dedicated team, we create an environment where collaboration thrives, the work is elevated, and—most importantly—the client benefits.

Team Shoutouts

This year, I continued working with my dream team, including two talented graphic designers who have been with me since day one, a Chicago-based digital/media marketing partner, and two skilled developers, one in Atlanta and the other in Ohio. We also added an incredible writer (and team), and I could not imagine managing life without our new marketing coordinator, Caroline Silverman, who has been an invaluable addition.

2026 Vision

At Jamison Communications, my goal is always to keep growing and keep going. I love challenging myself, my team, my clients, and the market, always pushing the boundaries of what marketing can do.

Evolution and understanding are key to standing out in a crowded marketplace, and that’s precisely what we help brands achieve. My goal is to continue partnering with amazing clients, embracing bold opportunities, and being part of client success stories.

Some of our goals for the year include moving into our new office, landing a beauty-industry client, growing revenue and opportunities (even more!) for our existing clients, delegating more to Caroline, and racking up enough Delta points that Andy won’t even notice when I book the flights to Paris.

Personal Reflection

After a major transition two years ago, self-care became even more important in my life. With all the travel this year, I got a little off track. At times, I was surviving rather than thriving. It’s time to practice what I preach and get back on track—more walks, healthier lunches (or even just remembering to eat lunch), facials twice a month, and everything in between.

Most importantly, I want to continue to spend time with people who inspire me, relax me, and stand by me. That is the true gift, and I know I’ll need it when my best friend heads off to college this fall.

If you’re looking to level up your marketing strategy, boost e-commerce growth, or strengthen your brand communication, let’s connect! Jamison Communications is ready to help you make it happen. We don’t have much room in our book of business, but we are always willing and excited to talk!

Happy New Year! Wishing you health, happiness, and prosperity in the new year, and always.