'Tis the Season for Strategy: How to Keep Your Brand Engaging Through the Holidays

It’s the season of gratitude, full plates, and even fuller hearts. While everyone’s sharing what they’re thankful for, your brand has an opportunity to do the same by creating content that connects. The same strategies that build engagement this time of year can help your brand grow long after the leftovers are gone.

1. Show some personality

People scroll past perfect. They stop for personality. If your posts sound like a press release, it’s time to loosen up. Write the way you talk. Add a little humor. Share behind-the-scenes moments or what inspires your team.

When your audience feels like they’re hearing from a real person, they’re more likely to engage.

Do you know how I landed my biggest client? By leading with authenticity and a little humor, backed by standout projects and real, actionable expertise.

2. Focus on connection, not just content

Posting every day won’t help if your audience isn’t interested. Ask questions. Use polls. Respond to comments with thought and intention. Start conversations instead of pushing information.

The best brands don’t talk at people; they talk with them.

3. Be consistent and strategic

Algorithms like consistency, but people love it more. Choose a posting schedule that you can maintain and stick to. Then, track what works. Review analytics to identify which posts perform best and why. Build more of what resonates, and let go of what doesn’t.

Consistency builds trust. Strategy builds results.

4. Mix up your content

If every post looks the same, your audience will start to scroll faster. Rotate between videos, carousels, photos, and graphics—pair quick-hit posts, such as trending audio, with long-form content like tips, insights, or stories.

And don’t be afraid to reuse good content. A great idea deserves a second life with a fresh spin.

5. Keep your call to action clear

Every post should guide your audience somewhere.
Whether it’s “read the blog,” “join the newsletter,” or “tell us your thoughts,” clear direction helps people know what to do next.

You don’t need to shout it. Just keep it obvious, simple, and consistent. And make it easy for them to move to the next steps.

The takeaway

The season of gratitude comes once a year, but a strong social strategy endures throughout the year. The brands that stand out aren’t the ones posting the most; they’re the ones posting with purpose.

So while you’re passing the mashed potatoes and planning your next post, remember this: real engagement comes from real connection. Always thankful, never forgetful.