Welcome to the Jamison Communications blog, Jam Session. This is where marketing gets real.
What to Expect from Our Jam Sessions
Marketing isn’t optional. It’s the backbone of a successful business. And whether you have a big budget or a small one, what matters most is knowing how to make every marketing dollar work harder.
That’s where we come in.
In each Jam Session, we’ll cut through the noise, skip the buzzwords and trends, and focus on what actually works—and, just as importantly, why it works. From getting more from your marketing budget to measuring what matters and building a strategy that drives results, we’re here to share the knowledge we’ve gained from years in the trenches.
You’ll get straight talk, proven strategies, practical advice, and a perspective you won’t find in a DIY marketing blog. Because while there’s plenty of marketing advice out there, knowing what to do—and what to skip—is where experience makes all the difference.
And there are some personal tidbits and fun stories thrown into some of our Jam Sessions as well!
Consider this your seat at the table. Let’s jam.
How Summer Seasonality Disrupts Buyer Behavior—and What E-Commerce Brands Can Do About It
For e-commerce brands, this seasonal shakeup means one thing: adapt fast or risk losing relevance. Here’s how to stay visible, valuable, and profitable during the summer slowdown. Don’t fade into the background; use these tips to reengage.
In Today’s Crowded Market, Strategy Isn’t a Luxury — It’s Survival.
The marketplace is loud. If you sound like everyone else, you’ll get lost in the noise. Your brand’s voice isn’t just about what you say — it’s about how you say it. What is your marketing plan, and does it measure up to today’s market and customer needs?
What Does Your Brand Identity Say About You?
Brand confusion, always something you want to avoid. Branding your business is an important decision and one you should not rush through. Your brand is here to solve a problem and how you communicate that is what drives you straight to the top of the list. Overwhelmed? We can help!
Get More Customers By Being More Authentic
When it comes to your brand, be authentic, it always pays off.
Having Experience Still Matters
Some of the things I see on social media in regards to “marketing” are confusing and definitely make me say, WHAT? Do your research before you hire a marketing professional, it’s crucial to your bottom line.
A New Year Always Offers A Clean Slate
I love the beginning of a new year. For me, it’s not about leaving a bad year behind, making a ton of resolutions to “change” something or really doing anything much different from the year before. It is, however, a time for fresh perspective, a clean slate and an opportunity to get organized and energized.
